Fair products. Fair prices.

Transparency about prices is very important to us. What is in our Bars and what is an honest price for it? Our motto: make plastic-free care products accessible for everyone. Therefore you can expect fair products for a fair price at HappySoaps.

Plastic shampoo bottle versus HappySoaps Shampoo Bar

Take a look at the ingredients in the traditional plastic shampoo bottle and the HappySoaps Shampoo Bar. You notice that our Shampoo Bars almost contain the same ingredients, only without the 80% (!) water and unnecessary bad substances for your hair and (head) skin. After all, when only 0.3% of the water on earth is accessible or usable by us, why should we waste it on Shampoo? You already shower with water!


These ingredients are found in traditional shampoo bottlesn:

Pyrithione Zinc 1% Inactive Ingredients: Water, Sodium Laureth Sulfate, Cocamide MEA, Sodium Xylene Sulfonate, Zinc Carbonate, Glycol Distearate, Sodium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium Cocoyl Isethionate, Decyl Glucoside, Stearic Acid, Cetyl Alcohol, Stearyl Alcohol, Behentrimonium Methosulfate, Lactic Acid.

And you will find these ingredients in the In Need of Vitamin Sea Shampoo Bar from HappySoaps:

Sodium Coco-Sulfate, Sodium Chloride, Citric Acid, Aqua, Glycerin, Perfume, Cocoamidepropyl Betaine, Decyl Glucoside, Butyrospermum Parkii Butter, Olea Europaea Fruit Oil, Benzyl Salicylate, Hexyl Cinnamal, Citronellol, Geraniol, Linalool, Alpha Isomethyl Ionon, Hydrolyzed Quinoa, Maris Sal, Limonene, CI 74160.

"We want to make plastic-free care accessible to everyone. Both in availability and price. That's why we use fair prices and are constantly working to be in as many physical stores as possible." - Marco Koers, co-founder HappySoaps

Concentrated Bar

The concentrated form of our Bars ensures that water and (plastic) waste is saved. But how come so much water can be saved?

Traditional shampoo bottles are on average filled with 80% water to dilute the shampoo. With conditioners, the water content is as high as 90%.

This means the bottles take up more space. A larger quantity of shampoo requires a larger plastic bottle. This means more plastic waste and more CO₂ emissions, because more transport is needed to transport the bottles.

The (Shampoo) Bars from HappySoaps contain natural and active ingredients in solid form. By adding water to the bar, which you already use during your shower, you activate these substances. This creates a wonderful foaming effect, just like traditional shampoos.

Better for your wallet

It is also good for your wallet that our Bars are super concentrated. This means that they last longer than a traditional shampoo bottle and are a lot cheaper. A Shampoo Bar lasts on average 3 times longer than 1 traditional shampoo bottle!

Not only do our Shampoo Bars last longer than the traditional variety, this also applies to our other plastic-free products. Click here to discover all HappySoaps products!

Transparent acting

Why we do not use palm oil:

Cause large-scale deforestation
Destroys the habitat of endangered species
Reduced soil fertility and biodiversity due to the monoculture of palm trees
Bad for climate regulation (global warming)

What we use instead:

Coconut oil. Provides natural care
Olive oil. Provides hydration and softening
Wheat. Naturally reinforces the skin.
Bamboo. Has a calming effect, among other things

Palm oil is bad for our planet

Palm oil is one of the most widely used vegetable oils in the world. Unfortunately, the cheap palm oil industry has many disadvantages for the planet, the farmers, the animals and for us. That is why we do not want to use palm oil. For our products, we choose a more expensive alternative that is not harmful to the environment and the animals. Without having you pay more for it.

Palm oil derivative

Derivative of palm oil from the Elaeis guineensis tree

€0,21 per liter

Cocoa butter

The fat that occurs naturally in the cocoa bean

€0,89 per 100 grams

Pure palm oil

The pure palm fruit oil from the Elaeis guineensis tree.

€0,21 per litre

Coconut oil

The fruit of the Cocos nucifera tree.

€0,59 per litre

Why we don't use plastic:

8 trillion pieces of plastic end up in our beautiful seas and oceans
Only 9% of all plastic is recycled
40% of all plastic is for packaging and single use
We receive microplastics the size of a bank card every week

We use this better alternative:

Kraft packaging made from 100% recycled cardboard
Aluminium cans without plastic or other plastic materials
Plastic-free shipping material: shipping boxes, padding and tape
Environmentally friendly production. Not an ounce of plastic in our Sewage Works

Why we do not use plastic packaging

In today's society, we've gone too far in our use of plastic. And especially disposable plastic. We pack everything in it, even a single cucumber! Surely that is not necessary? The problem will not solve itself. Not even with new variants such as bio-plastic. The only real solution is plastic-free. HappySoaps products are packed in recyclable packaging made from recycled cardboard or in aluminium. Completely plastic-free. It is our mission to make plastic-free care accessible to everyone. That's why we charge fair prices, even though the better alternative is more expensive.

350ml plastic bottle

Made of HDPE or PET (common in the industry)

€0.03 each

Kraft cardboard packaging

FSC certified HappySoaps kraft packaging

€0.15 per item

CO2 emissions from plastic bottle production

CO2 emissions to make one standard 400ml plastic bottle

50 grams CO2-emission

CO2 emissions from kraft carton production

A HappySoaps Shampoo Bar box (which is completely recyclable after use!)

3 grams CO2-emission

You will not find these in our products:

Animal ingredients

These are the ingredients

Coconut oil
Shea butter
Olive oil
Aloe vera

The best natural ingredients

By making our HappySoaps ourselves by hand in the Netherlands, we know exactly what goes into our Bars. This way we can carefully select the finest ingredients. These natural ingredients are safe for you, your family, the animals and our planet.


Added for the thickness, appearance and stability of a traditional grooming product.

€0.30 per kilo

Coconut oil

The fruit of the Cocos nucifera tree

€1.03 per litre


Extracted from petroleum. Makes a product spreadable

€0.60 per litre

Olive oil

Provides natural care and softening

€1,20 per litre